Australia Open of Surfing Entertainment | 2012-2014
September 11, 2014
Hurley x Brandon Boyd
September 11, 2014
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Hurley Rocks You Back to School

Was a retail event I implemented for several years for the “Back to School” season." Hurley Rocks You Back To School” Featured bands like Blink 182, My Chemical Romance, Weezer, SurferBlood. Done thru Hurley’s core and big box retailers, the program incentivized consumers as well as salespersons from these accounts to purchase and sell Hurley.

HRYBTS offered consumer winners free concert tickets, meet & greets with the bands and autographed prizes. Top sales people were also rewarded for their efforts as well. Hurley sales in these accounts during this promotion where elevated 15-20%.