Australia Open of Surfing Entertainment | 2012-2014September 11, 2014
Hurley x Brandon BoydSeptember 11, 2014
Was a retail event I implemented for several years for the “Back to School” season." Hurley Rocks You Back To School” Featured bands like Blink 182, My Chemical Romance, Weezer, SurferBlood. Done thru Hurley’s core and big box retailers, the program incentivized consumers as well as salespersons from these accounts to purchase and sell Hurley.
HRYBTS offered consumer winners free concert tickets, meet & greets with the bands and autographed prizes. Top sales people were also rewarded for their efforts as well. Hurley sales in these accounts during this promotion where elevated 15-20%.